Blatant Aurora hit-piece in Globe and Mail has Canopy stank all over it

Now, I’m not saying that a hit piece published earlier late last week by the Globe and Mail targeting Aurora was OBVIOUSLY funded by Canopy Growth Corporation, but it might as well have been.  

The piece makes no move to hide its purpose of shish-kebabing Aurora CEO Terry Booth, starting out by rather lazily and predictably comparing him to Donald Trump. I really can’t stress enough how painfully obvious and contrived this article is. 

For instance, the author writes that “Mr. Booth can’t resist describing [Aurora Sky] in world-beating terms. ‘It’s not only the very best cannabis greenhouse in the world,’ he says. ‘It’s the best greenhouse in the world.’ he brags. (Later, the company clarifies that, technically, Sky is not a greenhouse, but an indoor facility with a glass roof.)”

How desperate is this nitpicking? What would cause an author at a seemingly credible institution like the G&M (that would never shill to corporate interests) to resort to such a particular and worthless example of supposed bravado?

The author then uses Booth’s early engagement with BC’s historic weed scene as though it is a sign of impropriety, citing his attendance at 420 celebrations and an appearance on Pot TV. Meanwhile, for anyone who gives a shit, these are signs that he has a passion for the industry and a curiosity that isn’t stifled by idiotic conceptions of cannabis executives as stoic Swiss bean counters in ivory towers.

Then there’s the shameless speculations about Sky, citing unsubstantiated reports from unnamed sources that the weed being grown there is toxic because of the not-a-greenhouse’s proximity to the Edmonton International Airport—nevermind the nearby residences and farmland that surrounds it for miles in every direction.   

But, of course, if you’re a reporter who doesn’t cover this beat at all, you might hear the above and think you’ve found some kind of ‘gotcha!’—somewhat like thinking a routine product recall that was communicated to consumers via the existing mechanisms is some kind of ‘coverup’ simply because you’re ignorant about the rules that dictate said recalls. But I digress.

If I had to guess what this article’s purpose was in its shameless blatancy and frantic laziness, it would be something along the lines of scaring off uneducated retail investors and the like (freeing them up to make investments in other, less bombastic cannabis companies). As a bonus it will probably give Gladu something to fear monger over in another poem.

If you’re wondering who is really behind this article, I can’t say. What I can say is that the author takes care to indicate that Canopy Growth Corp should get the credit for all of Aurora’s progress—as well as all of the progress every other cannabis company has made—since that big Constellation deal went down last year.

Then there’s a bit of egregiously misframed financial eggplant measuring at the end just for the hell of it—all-in-all just the kind of groundbreaking cannabis journalism I’ve come to expect from the country’s leading source of “real” news.

Now, I’ve called the author of this story out for her laziness in comparing Booth to Trump and all the other cheap shots she takes, but that’s not to say that there wasn’t a great deal of research done (or unmarked manilla envelopes changing hands in deserted parking lots), and so some of the these cherry-picked claims may prove true in time.

But this doesn’t change the fact that this article reeks of bias and and subterfuge that any truly credible journalistic institution would never touch with a ten foot pole. So, if you needed any more convincing that the G&M is trash—trash that also supported the party of prohibition in the last election and has a long history of shoot-first and then don’t-even-ask-questions-later—there you have it.

* This article wasn’t paid for by Terry Booth, but if a dumptruck full of Frost showed up at my house in the near future I wouldn’t complain.

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